When it comes to product photography, it’s all about mood, telling the story and getting people to visualise themselves as part of the scene.
The mood is primarily created by the lighting and the colour pallet. The story is told using the props, the wine, Christmas decoration and the good table cloth that is only produced at Christmas.
Hopefully the flames on the pudding trigger a memory of all the times Dad turned the pudding into the Towering Inferno after his second bottle of wine.
I have to say the Lighter Fluid gives the pudding a very distinctive flavour.